What does the page experience mean from an SEO perspective?

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Google's new algorithm update wants your website to be technically optimized to provide the best user experience. This will also help you get higher rankings for specific keywords and topics.

Users generally decide whether to stay on the website or not in the first 10-15 seconds after visiting the website. A good user experience will also improve conversion and bounce rates and your revenue across different marketing channels. That's not all. It will also affect the website's ability to appear as featured snippets, news highlights, and rich results.


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Core Web Vitals Measurement Report


The Core Web Vitals report will show page performance based on all three metrics. The performance status of URLs is divided into three categories: "poor", "needs improvement" and "good".


Based on performance status, URLs are grouped for the three metrics: LCP, FID, and CIS. You can view the report and make changes to the page to improve the user experience.


After making the changes, you can "validate the corrections" in the report to start a 28-day follow-up session. During this monitoring period, the report with the particular corrections will have a pending status. After the 28-day follow-up period ends, you will get a "pass" or "fail" status.


Measurement Page Experience Report


Google wants to provide webmasters with more useful information and to make this happen they have

introduced the Page Experience Report into the search console. The Page Experience report displays

data based on each metric over a 90-day period.


The report will show the pages that provide a "good" user experience for visitors. The report includes

the existing Core Web Vitals report with other components such as no intrusive interstitials, HTTPS

security, and mobile device support.


Webmasters can view valuable metrics, including the percentage of URLs with a good page experience,

etc., which will help to quickly assess performance.


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Parting Thoughts


The Page Experience update is a reminder that you should always put your audience first. Make sure

the content is tailored for accessibility and user experience.


However, you should remember that Google will continue to rank pages with good information overall,

regardless of the experience of the page. As Google says, "a great experience on a page cannot

exceed having great content on the page."


To know more about:- Page Experience as a Ranking Factor: Understanding Google’s New Algorithm Update





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