What are the types of social media marketing?

With the addition of new features for each social media platform, your marketing strategy needs to be dynamic. Here are some types of social media marketing you should dive into to create a comprehensive strategy:

1. Social Media Networks:

It's called a network for a reason. In social networks, the network works like word of mouth marketing in traditional advertising.

If you create content that resonates with one person, you are more likely to share it with five other people. People can post what they like, respond to content that reaches them, and since everything is public, your content is seen by everyone on the network who interacts with you.

You can respond to customer concerns, showing you really care about them, or get in direct contact with celebrities with millions of followers who are then exposed to your brand.

2. Images and Infographics:

People are constantly on the run, just like their social media. It should impact those seconds of your feed's daily scrolling. They may not have time to read long posts and interact with you.

Visit us for:- Top SEO Company in India

So this is where images and infographics come in. Instagram is a great platform simply because a picture is worth a thousand words and you should use this platform, along with Snapchat, to your advantage.

3. Video Marketing:

YouTube is one of the largest platforms out there. So if your brand has no presence, you are missing out on a large audience. You can do video tutorials, tell your brand story, or show an idea of ​​your work culture.

And if long videos don't work for you, Instagram Stories, Reels, and previously Tiktok gave you the platform to create immensely digestible miniature videos that will grab your audience's attention in 15 seconds or less.

4. Blog:

Blogs are one of the first forms of social media marketing. With Blogspot and WordPress in the background, social blogging sites like Medium and Tumblr have revived the art of blogging that was considered lost. These sites offer you an audience dedicated to your niche.

All you need to do is keep offering content that helps or adds value to your life, and they will keep coming back to you. Blogs are also a great way for your SEO performance.

5. Community Sites:

Reddit and Quora offer what other social media websites don't. These sites create communities of people who indulge in their niches of interest every day.

It is the home of discussions, revelations and discoveries. This is a great place to be if you are looking to be found. You can target a community related to your industry niche and serve your target audience in one fell swoop.

How to create a stellar social media marketing strategy?

Now that we've gone through the basics, let's move on to creating a social media strategy tailored to your brand.

Establish S.M.A.R.T. goals

Specific - You must have a specific goal in mind before building your strategy. It can be a certain number of likes, followers, or conversions.

Measurable - Your goals need to be measurable through data, analysis, numbers, or figures. For example, it can be twice the number of your Instagram followers.

Achievable - Your goal should be realistic and achievable in the allotted time.

Relevant - Your goal must be relevant to your business. For example, you must generate leads.

Time - Your strategy must have a beginning and an end.

Research your target audience:

You must be clear about your target audience. You shouldn't sell anti-aging creams to teenagers.

Decide on social media Platforms to promote your business

Is your business consumer-centric or serving businesses? Your business model should decide on the social media platform you will work on.

Make Punctuality a Top Priority

Your strategy should have milestones that need to be reached at certain times. If it's not happening, it means your strategy needs some tweaking.

Competitor Analysis

Study your competitors and their strategies. See what works for them and whether replicating that or drawing inspiration from them will work for you.

Create and Curate Meaningful Content

Content is king. Your content needs to add value to your audience's daily life. Therefore, post meaningful content more often than promotional ones.

Perform a Social Media Audit to Analyze Your Social Media Performance

Business social media offers a wealth of analytics so you can measure your performance. Audit your metrics to see if your strategy is working.

Social media platforms are constantly evolving, so your Social Media Marketing strategy and tactics must also be dynamic. Get on the social media train for your business and witness the conversions!

Related Posts:

Why Shopify is So Popular for Online E-Commerce Store?

How does conversion rate optimization (CRO) work? - CRO Test Tips