How to manage customer reviews online?

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In the information age, it's no secret that consumers greatly value the opinions of their peers. Customer feedback is critical to the continued success of any brand.

In fact, nine out of ten people read reviews online before committing to a product or service. The positive reviews speak for themselves.


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A glowing testimonial or rating from a customer will make your brand shine in the best way and help build trust, increase brand awareness, and attract more consumers to your business.


But in our hyper-connected digital landscape, you have to take the hard with the soft. No matter who you are or how good the service you offer, you will receive negative and even false reviews.


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There's no use covering them up, especially since 60% of consumers will avoid a brand that censors their reviews online. 


For your marketing and communications to carry any weight, transparency is key. And that means dealing with public customer opinions that are negative or even false.


When you get a good review, your brand will benefit from positive press instantly. Online reviews influence 67.7% of purchase decisions. But good reviews are, well, good for business, and it can really maximize your value even more.

Use Your Reviews as Social Proof


Humans will generally conform to the actions or suggestions of others, often based on their reviews or references; that's social proof in a nutshell. Customer reviews or testimonials are one of the most powerful forms of social proof.


So if you display your best reviews online in the right places, you are likely to build consumer trust, attract more people to your business, and enjoy a healthy level of business growth.



To maximize your good reviews online with a healthy dose of social proof, here are some tips:


  • Add testimonials, reviews, and ratings to your paid marketing communications to validate your performance as a brand and encourage greater engagement.

  • Put a review tab or widget on your website so that people can easily see your reviews and positive comments. Make them almost impossible to lose!

  • Share positive consumer testimonials along with eye-catching images on your most engaged social media platforms.


Post positive testimonials on your website when necessary. Your home page, about us page, product pages, and landing pages are all good places to include positive feedback from customers.

Get More Positive Customer Reviews


Another way to maximize good customer reviews is to earn more. Not only will your customer feedback serve as vital data to improve your communications and service, but the better reviews you get, the more you benefit.


From signing up for popular review platforms to incentivizing your customers to leave reviews on all platforms in exchange for free shipping or a discount code, there are plenty of ways to get additional positive feedback.


To know more about:

Why is user experience the key to digital marketing success?

3 Brand Tips to Look Unique in Such a Competitive World

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