How to manage customer reviews online?

-

In the information age, it's no secret that consumers greatly value the opinions of their peers. Customer feedback is critical to the continued success of any brand.

In fact, nine out of ten people read reviews online before committing to a product or service. The positive reviews speak for themselves.


Visit us for: Digital Marketing Services In Noida


A glowing testimonial or rating from a customer will make your brand shine in the best way and help build trust, increase brand awareness, and attract more consumers to your business.


But in our hyper-connected digital landscape, you have to take the hard with the soft. No matter who you are or how good the service you offer, you will receive negative and even false reviews.


Digital Marketing Services In Noida | Clicks Bazaar

There's no use covering them up, especially since 60% of consumers will avoid a brand that censors their reviews online. 


For your marketing and communications to carry any weight, transparency is key. And that means dealing with public customer opinions that are negative or even false.


When you get a good review, your brand will benefit from positive press instantly. Online reviews influence 67.7% of purchase decisions. But good reviews are, well, good for business, and it can really maximize your value even more.

Use Your Reviews as Social Proof


Humans will generally conform to the actions or suggestions of others, often based on their reviews or references; that's social proof in a nutshell. Customer reviews or testimonials are one of the most powerful forms of social proof.


So if you display your best reviews online in the right places, you are likely to build consumer trust, attract more people to your business, and enjoy a healthy level of business growth.



To maximize your good reviews online with a healthy dose of social proof, here are some tips:


  • Add testimonials, reviews, and ratings to your paid marketing communications to validate your performance as a brand and encourage greater engagement.

  • Put a review tab or widget on your website so that people can easily see your reviews and positive comments. Make them almost impossible to lose!

  • Share positive consumer testimonials along with eye-catching images on your most engaged social media platforms.


Post positive testimonials on your website when necessary. Your home page, about us page, product pages, and landing pages are all good places to include positive feedback from customers.

Get More Positive Customer Reviews


Another way to maximize good customer reviews is to earn more. Not only will your customer feedback serve as vital data to improve your communications and service, but the better reviews you get, the more you benefit.


From signing up for popular review platforms to incentivizing your customers to leave reviews on all platforms in exchange for free shipping or a discount code, there are plenty of ways to get additional positive feedback.


To know more about:

Why is user experience the key to digital marketing success?

3 Brand Tips to Look Unique in Such a Competitive World

Comments

Post a Comment

Popular posts from this blog

Why is local SEO important?

-
Image
Local SEO is the way you can increase search visibility for businesses in location-based searches. It helps businesses to promote themselves online to local customers within a specific geographic area. Local SEO differs from organic SEO in its intent. When the seeker wants search engine results with local businesses, they should prefer local SEO. It is typically used for businesses with a physical location, for example grocery stores or doctor's offices, or for service-oriented businesses like a plumber or salons or a home cleaning company. Local SEO usually includes searches with geo modifiers, such as state, city, zip code, etc., where Google picks up the geographical location of the person and consequently shows the search results only for that area. If you are looking for the best digital marketing agency in Delhi then, Clicks Bazaar is a 360 Digital Marketing company that knows what converts. We cater to hundreds of corporates, startups, ventures, and more. Started around a d...
Read more

What are the types of social media marketing?

-
Image
With the addition of new features for each social media platform, your marketing strategy needs to be dynamic. Here are some types of social media marketing you should dive into to create a comprehensive strategy: 1. Social Media Networks: It's called a network for a reason. In social networks, the network works like word of mouth marketing in traditional advertising. If you create content that resonates with one person, you are more likely to share it with five other people. People can post what they like, respond to content that reaches them, and since everything is public, your content is seen by everyone on the network who interacts with you. You can respond to customer concerns, showing you really care about them, or get in direct contact with celebrities with millions of followers who are then exposed to your brand. 2. Images and Infographics: People are constantly on the run, just like their social media. It should impact those seconds of your feed's daily scrolling. Th...
Read more

Why CTR (Click-Through Rate) Is Important in SEO & PPC?

-
Image
Click-through rate is the number of clicks your website has received versus the total number of people who have had the opportunity to click. CTR is critical to positive digital marketing because it lets us know how successfully your ad or search list resonated with the audience it was presented to.   CTR is the foundation of digital success for both sides of search: organic and paid. If you are looking to increase brand awareness, engagement, traffic, or even conversions, you must first consider how you can increase your CTR. Why is CTR important for profitable PPC?   CTR is not only one of the most important metrics for Google AdWords advertisers when reviewing your campaign, but it is also very important for your ads to perform well in the first place.   CTR is an important component of your Google AdWords Quality Score. In addition to your ad copy, bids, and the relevance of your keywords and landing page, CTR is one of the elements that counts for your Quality Score....
Read more