Marketing Strategy for LinkedIn: How to Market on LinkedIn

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Founded in 2002, LinkedIn began as a networking platform for working professionals. He started his company as a "social network for professionals" and has soon evolved into one of the largest job boards and marketing platforms today for business professionals and individuals.

Whether you're a business owner, CXO, freelancer, entry-level worker, or student, LinkedIn offers a wealth of opportunities for you, no matter where you are in your career.


With over 760 million registered members from 150 countries, you can't afford to ignore this platform.


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What is LinkedIn Marketing?


According to a study conducted by LinkedIn, 93% of B2B marketers consider LinkedIn to be the most effective lead generation platform. An Inside View report goes on to suggest that LinkedIn generates more leads for B2B companies than Facebook, Twitter, and Blogging.


This will not be possible without LinkedIn marketing.


So what exactly is LinkedIn marketing? What would be the correct way to define it?


Simply put, we can define LinkedIn Marketing as the strategies executed by an individual, be it an established company, marketer, freelancer, or job seeker, to achieve their conversion goals. 


While "LinkedIn marketing" is commonly combined with marketing efforts by a B2B company, the term is much more flexible and encompasses everything that we give it credit for.


You don't have to be a business owner in today's world to engage in LinkedIn marketing. Many local businesses, individuals, job seekers, bloggers, podcasters, thrift store owners, rookie marketers, etc., are engaging in the practice of LinkedIn marketing to achieve their own goals.


As such, we can say that any paid ad campaign, network strategy, content marketing initiatives, and business InMail's tailored to the goal of reaching a goal is called LinkedIn marketing.


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This goal can be anything:


  • Scale website traffic

  • Building brand visibility

  • Make a sale

  • Forge business partnerships

  • Looking for a job

  • Acquire customers


What is the importance of a B2B marketing strategy on LinkedIn?


No one is on LinkedIn to buy something. Everyone is here to promote their careers and their business plan. 


This is why, despite its brilliant reputation as a leading B2B lead generation platform, a direct selling approach generally doesn't work. Neither are cold emails and constant messages.


You will have to prepare a sales funnel. You will have to anticipate a response and a counter response for every communication you receive from your target customers. 


You will need to think on your feet and master the art of selling and conversions without looking like a salesperson.


It would be best if you decided how to approach your target audience on LinkedIn and the steps you will take to convert them. 


This approach can be loosely defined as a LinkedIn B2B marketing strategy. Depending on the LinkedIn marketer's niche or goal, the strategy may vary for each individual.


A LinkedIn B2B marketing strategy is important because it brings you closer to achieving your LinkedIn business goals and objectives. It is essential because it helps you write an action plan.


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