Digital Marketing News, Insights & Updates Starting September 2021
Search Marketing Updates
Google is working on a new search feature to index Instagram and TikTok videos
Google is reported to be working on new deals with Instagram and the parent companies of Tik Tok, Facebook and Byte Dance, to get the data they need to index and rank videos from the social media platform in search results.
Users often go to Google to search for Tik Tok and Instagram videos that everyone is talking about and have no luck finding them.
The best result they get is a lower quality preview. Well, Google is trying to fix that and show users the exact video they want to see in Search, just like they do with tweets.
A few years ago, tweets weren't showing up in SERP like they do now. Since Google reached an agreement with Twitter in 2015, they are now showing results and the same could happen if these new negotiations go well.
We could start to get used to seeing these short social media videos on SERP sooner rather than later.
Google always aims to make content easily discoverable by users. However, when asked about the new feature, a spokesperson said that sites "can choose how or if their content appears in Search."
Up to this point it is only a matter of time and wait to see how the negotiations unfold.
Know more about:- The Ultimate Guide to Pinterest Marketing
Google is giving users more transparency in their Google Ads experience
Google has been innovating with different features to help users better understand the ads they get on Search and the Display Network in different formats.
Features such as "About This Ad" and the Advertiser Identity Verification Program enhance the user experience by providing transparency and credibility with the ads shown to them.
Without stopping there, Google has now announced that they are launching advertiser pages to offer users more information about the ads they receive.
Users can access these disclosures in the new "About this ad" menu and check the ads that the advertiser has posted in the last 30 days.
"For example, imagine you are seeing an ad for a coat that interests you, but you don't recognize the brand. With the advertiser pages, you can learn more about that advertiser before visiting their site or making a purchase." Google blog
Users will also be able to report an ad that they believe violates Google policies and, if they deem it appropriate, a member of the Google team will remove it.
As always, Google aims to provide users with the best possible online experience and receiving their feedback is key to achieving that goal.
Advertiser Pages will launch in the coming months in the United States and will roll out in phases in more countries in 2022.
Microsoft Advertising Releases Open Beta for Credit Card Ads
Microsoft Advertising has announced that starting this week, credit card ads will be available to advertisers targeting customers in the US and Canada.
Credit card ads are intent-triggered ads that are dynamically generated without the need for keywords or site tracking. They appear on the right side of the Bing search results page along with text ads.
“Credit card ads are triggered for queries like brand name, card category, credit level, and more. Bank issuers, comparison sites, and brands can take advantage of credit card ads. "Microsoft Blog
On its blog, Microsoft states that so far, advertisers have had excellent results with credit card ads:
Up to 46% more conversions
70% lower cost per acquisition
The first results are undoubtedly promising for advertisers. This new feature is rolling out as an open beta and anyone who wants to participate should contact their Microsoft Advertising representative or register here.
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