Importance of Google webmaster tools for SEO

What are Google Webmaster Tools?

It is not really difficult to deduce from the name itself that Google Webmaster Tools is a set of tools for webmasters. Be that as it may, what you can be sure of is that this is an extremely valuable set of tools that allows you to talk to Google and modify numerous parts of how Google views your site, such as listing the external and internal links to your site, modify the crawl speed at which Googlebot archives your site, check the keywords customers use to reach your site and also the click-through rate for each keyword, view your site statistics and more.

One topic that requires a reference is security issues. Since you are giving Google full access to your site details, you may be feeling stressed about how they handle this information. While Google is a respectable organization and they are not likely to mishandle the information you are giving them access to, if privacy is your biggest concern, reconsider before reporting to Google (or any other statistics solution, for that matter). . the mysteries of your site.

If you use Google Webmaster Tools in conjunction with Google Analytics, the results will be much higher. You can get the information from Google Webmaster Tools directly from Google Analytics, so if you are using Google Analytics now, with a little more effort, you could easily incorporate it with Google Webmaster Tools.

Google Webmaster Tools to Use Every Day

When you have confirmed your ownership and set up the Google code on your web page, you can start to get a charge from the benefits of Google Webmaster Tools.

When you log into your Google Webmaster Tools account, the first thing you see is the Control Panel:

Some important sections of the dashboard are listed below.

Search queries

The Search Queries section shows the keywords that led users to your site.

This list shows which keywords customers are looking for when they visit your site. Ideal if this list coordinates the keywords you are optimizing for, but very often this list contains good keywords that you were unaware of. For this situation, pick these great keywords and start optimizing for them too.

In the Search Queries section, you can also see the number of impressions and the number of clicks, which gives you an idea about the CTR for this keyword.

All equivalent, a higher CTR implies that the keyword is applicable, so you need to try harder on this keyword. In any case, if you notice that due to your efforts the CTR goes down, it is ideal if you no longer touch this keyword.

Links

The second extremely useful section of Google's Webmaster Tools is the Links to Your Site section.

Here, you can see where your backlinks (internal and external) originate from, and also the pages they link to.

Likewise, with other link checking tools, don't expect each and every link to your site to show up. However, all things considered, this list of backlinks is useful to check occasionally.

One of the advanced uses of the Links section is to repudiate links to your site that you consider unsafe. Horrible site links can hurt your rankings.

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Crawl Errors

The Crawling Errors section shows the errors that Googlebot experienced on your site. The information you get is like what you get when you use Spider Simulator and indicates out of reach pages, missing pages, server errors, and a wide range of problems that prevented Google from accurately crawling your site.

You also get other crawl statistics (for example, the number of pages that were crawled over several days) that are valuable to know.

Keywords

Similar to the Search Queries section that also deals with keywords (however, they are the ones that customers type to get to your site), the Keywords section also displays keywords. However, what matters is that here you can see what keywords (and their importance) Google has found on your site.

The two records (of keywords that customers type and the keywords that Google finds on your site) could be completely different, meaning you are not improving what your customers are searching for.

The Keywords section also allows you to see the theme of your site.

Site Maps

The last section that you can access from the Control Panel is the Site Maps section. Here, you can see the sitemaps of your site that Google has found and the number of URLs they contain.

If the sitemap that Google found is not exactly the same as what you expected, you can submit another sitemap for Google to use.

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