Top 5 and Best Ways to Boost SEO Rankings

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SEO has a reputation for being slow and unreliable when it comes to marketing your business digitally. But there is no second doubt that it does not work.

The consensus of everyone who has hired a digital marketing company to do SEO on their website agrees that after SEO they witnessed tremendous growth in their website traffic.

You might also be interested in increasing your website traffic. We share with you five small steps that you can take to get a boost in your website ranking or you can take help from an SEO company in Mumbai. These steps can even help you drive more traffic to your website.


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1. Structured content.


Your page is also ranked based on how long your visitors decide to stay on your website. Of all the ways you can make sure users don't click outside of your website is by providing them with good data.


Not only are you making your content easier to read, but you are also helping Google bots determine where it should rank in search engine results.


Using keywords helps Google see what your article is talking about and clicks would help them determine how relevant it is. You also shouldn't fill your article with keywords or else it feels unnatural to read.


2. Make sure your links are not broken.


One of the best ways you can disappoint both your readers and Google (if you're looking to piss them off) is by using links in your article that lead to dead pages.


If you've told the reader that more information can be found at a certain link and that it leads nowhere, your reader will be disappointed in the bad user experience.


For someone just learning about your website, this can lead to a mistrust of your brand. If your website uses broken links, they are likely to have a bad interaction time, telling Google that your article is not what it claims to be. Google will prefer other websites with a low bounce rate over your article if this happens. Know More:- Everything You Need to Know About Search Engine Marketing?


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3. Play with your metadata.


Your metadata is not related to the content you put on your website, but it helps a lot with your SEO. You can make your meta description attractive so that the user has to click the link to your article.


Your article title and meta description work together to attract users to your website. Just carefully planning your metadata under your link can help you get more traffic.


You can give them a small excerpt from your article or tell them what the article is about to help people click on your article.


4. Update your previous articles.


For digital marketing, you need to have efficiency in your strategy no matter what type of digital marketing you are doing. You don't need to write new articles if you already do so frequently if you already have articles published on your website.


You can add some points and make them newer and post them at a later date. To be clear, you don't even need to create a new post, you can just change the post's publish date to be the date you will post it again.


5. Prioritize your content.


The biggest disappointment for any user is the huge amount of ads that the articles have. If your article has a lot of ads, your customers are more than likely to get discouraged and just run away from your website.


It is extremely tempting to fill your website with ads to get paid by Google or to run ads for your product on the website, but the repercussions are not worth it. You will end up losing more than you earn and that loss exceeds your SEO ranking.


Read More:- How and why to target long-tail keywords?


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