Top SEO Benefits of Responsive Web Design

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In today's competitive digital landscape, responsive web design isn't a luxury, it's an absolute necessity. 

Mobile devices have become a critical component for web browsing and digital commerce, with over 60% of search engine queries coming from mobile devices such as tablets and smartphones.


However, despite this obvious trend, many brands fail to deliver an easy-to-use mobile experience for their visitors. 


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A recent study published by LogMeIn, in conjunction with research firm Vinson Bourne, found that an abysmal 52% were satisfied with the experience they had when interacting with a business on mobile devices.


Even more alarming, around 91% said they would be unlikely to do business again with a brand that offered a bad mobile experience, and another 38% of them would write a negative review online about it or tell a friend.

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What does all this have to do with SEO?


Responsive web design, once an innovative design tactic, has now become a standard among web designers and web design platforms alike. With Google's recent shift to a "mobile first" index, responsive design could never be as important to SEO as it is today.


According to a study by GOOGLE:


  • 61% of users would leave the site immediately if it was not optimized for mobile devices.

  • 50% of users said that even if they liked a brand, they would use it less often if the mobile experience was poor.

  • 36% feel they "waste their time" if a site is not optimized for mobile devices

  • 48% said that if the site didn't work well on their tablets or smartphones, it made them feel like the brand didn't care about their reputation, company or customers.


With Google's push to achieve the best possible user experience, not implementing responsive web design is a sure way to:


  • Increase negative reviews online

  • Decrease web traffic

  • Increase bounce rates

  • Lose sales

  • Lose regular customers

  • And more…


All of which play a critical role in today's SEO algorithms. With so much at stake, you just can't afford to ignore mobile optimization.


To know more about:

How to improve website speed and increase website performance?

How to optimize Google Featured Snippets?

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