Link Building Isn't Illegal Or Dead - Matt Cutts

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In one of Matt Cutts' interviews, he mentioned that link building is not illegal, but things like hacking and posting irrelevant links are. 

The websites through which we try to retrieve links must be of very high quality. Link building still works if we do it properly by following quality guidelines.


The following elements should be considered for the link building strategy.

Relevant Directory Submissions


Although there are only a small number of business directories that have good quality and high relevance, it is still a good place to start and can help you achieve multiple search engine positions for industry-related keywords.


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The following factors should be considered before submissions:


  • Crawling rate - How often does Google crawl this website?

  • Backlinks- Are there backlinks for these web directories on Google?

  • Indexing - Are the pages of those websites indexed by Google?

  • Content quality - Spam or adult content should not be on these sites

  • Relevant topics - Links should be placed below relevant topics. For example, we must choose "insurance" in the category "finance". The linking sites must be related to the theme of our website.

  • IP verification - website IPs must be unique and free of class C subnets.

  • Local and global directories: Submissions in local and global directories (.com) to target the local audience of the website

  • Page Rank - After checking the above factors, we check the page rank to see if everything is ok, but this can be avoided.

Article Submission


Google prefers those websites that are excellent in terms of content and frequently update their website with the latest news or articles. Here are some factors to consider for article directories, including the ones above as well:


  • Social Sharing Options in Article Directories - These websites should provide social sharing options for users to share any article they like. Raise awareness and increase your presence on the Internet.

  • There's not a lot of keyword tagging - it's more focused on tagging a few phrases or long sentences or "read more" type captions. The quality of links to third party websites is more in focus now.

  • Content quality - The content must be excellent as anything that users post on these websites should not be copied from other websites. The drafting rules apply here.

  • And all the factors mentioned above for directory submissions.

Social Networks


Link placement on social media sites increases brand awareness and website presence on the Internet.


Presentation sharing: presentation created and internal pages of the website linked to it. The presentation should be shared on the best slide-sharing websites.


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  • Google Local Places - Creating a Google Local Maps account together with Google plus help to engage users.

  • Social Bookmarks - Share website links on social bookmarking websites with unique content on each site.

  • Classifieds - Started posting ads with website links on the Classifieds website. Helps to get quality backlinks and support to increase the visibility of Google maps. It also increases the results in Google when we search with "brand name".

  • Profiling - creating profiles on different websites by adding website information (address, phone, etc.), services and company links. It also includes website reviews. Increase your knowledge and engage users to get the best reviews from them.

  • Guest Blogging - Targeting highly relevant websites to post your own post will not only increase traffic but also rankings.

  • Related Forums - Participating in forums and becoming an active participant earns Google's trust and increases your Internet presence.


SEOs focus too much on link building and think that doing so will rank at the top of search engines. That's not the whole story, but there are some misconceptions about link building and schematics from Matt Cutts here.


So there are a number of activities you can follow to gain popularity, but it requires a lot of participation no matter what medium you choose.


You don't have to start all of them at once. You can choose two or three areas that you can focus more on. The big picture is to put high-quality stuff in there and build a good reputation.


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