Brilliant SEO Now: March 15, 2022
The first two weeks of March have seen several major SEO developments, some of which may signal even bigger changes in the future.
First of all, the implementation of the Google desktop page experience is now complete. So it's time to start thinking about desktop signals if you haven't optimized them yet.
IndexNow's continued growth is also notable, with several well-known software vendors signing up to the protocol this month. Is it the future of indexing? It's a definite maybe.
And there is news closer to home. BrightEdge acquired Oncrawl as part of our commitment to data-driven optimization. We are very excited about what it means for our customers.
Let's take a look at these and other stories in more depth. Here's your semi-annual roundup of the latest SEO news.
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The Implementation of the Desktop Page Experience Ends
Google has now finished rolling out the update to its desktop page experience. The update applies all mobile page experience factors to desktop, with the exception of mobile device support. While not a major algorithm change, it is still essential for SEOs to take note.
Page experience signals are relatively easy to optimize from a technical standpoint. If you haven't accounted for them yet, or aren't sure if your site meets current standards, then it's time for an audit.
Google search advocate John Mueller provided additional context on how the page experience works in an office-hours hangout earlier this month.
In short, he said that the page experience should be understood in terms of search intent (if a searcher wants to get to a specific website, the page experience will likely be redundant) and the update is unlikely to cause significant changes in rankings, at least in the immediate term.
Software Vendors Add Support For IndexNow
Several software developers have added native support for IndexNow to their products. SEOPress, RankMath and Duda are three examples.
Whenever changes are made to the content of websites running one of these applications, participating search engines will be automatically notified. Millions of sites use the IndexNow protocol and that number is growing every day.
While they haven't signed up yet, Google has shown some interest. At the moment, Bing and Yandex are the only major search engines associated with IndexNow.
But continued acceptance by webmasters could herald the next phase of website indexing. And that's good news for SEOs, especially those running smaller websites that don't get as much crawled as larger ones.
Bright Edge Acquires Oncrawl
Bright Edge has been making headlines. We partner with Oncrawl, one of the leading technical SEO data science platforms.
As Jim Yu, one of the founders of Bright Edge, said in his post on the topic: “Oncrawl pioneered big data infrastructure and semantic analysis of SEO data, which allowed much more control and visibility.
Oncrawl has quickly become a must-have for advanced SEOs and has won numerous awards.”
Expect great things to come and more details to follow.
Google Shopping Experience Scorecard Rewards Customer Experience
Google has launched a program for select merchants called "Shopping Experience Scorecard."
US-based e-commerce sellers who participate in Buy with Google or free listings can receive a variety of benefits, including an increase in ranking and a Google badge, if they meet various customer experience criteria. These include shipping speed, shipping cost, return window, and return cost.
You can access a dedicated shopping experience dashboard area in your Google Merchant Center account.
The program is optional, so it's up to you whether you want to provide customer service data to Google.
However, if it provides a superlative customer experience, there is no reason not to take advantage of this opportunity. Your competitors certainly will be.
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