Clarity integration now in the AIOSEO WordPress plugin!

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WordPress SEO Plugin AIOSEO integrates Microsoft Clarity Behavior Analytics, giving publishers access to valuable information to improve conversions and diagnose site issues.

The popular WordPress SEO plugin All in One SEO (AIOSEO) now integrates Microsoft Clarity user behavior analysis.


Clarity allows publishers to see how users interact with a website to better optimize it and diagnose potential issues.


The official announcement listed these benefits:


  • “Understanding user intent

  • Optimize the content and design of your website

  • Reduce bounce rates

  • Improve conversion rates

  • Optimize your user experience (UX)”


Clarity integration now in the AIOSEO WordPress plugin

Microsoft Clarity

Clarity is a lightweight analytics program that focuses on user behavior.


Clarity main features:


  • Heat Maps

Shows how users interact with your web pages, shows what they click on and how far they scroll on a page

  • Session Recordings

This shows how site visitors navigate and click through the site and at what point you may be losing them. Helps identify friction points that can be addressed to improve the user experience.


  • Perspectives

Reports showing problems with the way users interact with the site


Microsoft Clarity can help publishers troubleshoot issues like page abandonment and identify underlying reasons why users get frustrated with a site or don't take a desired action, like signing up for a newsletter.


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Clarity Integration with AIOSEO

Clarity integrates with AISEO in a modular way. This means that Clarity is not enabled by default.


The integration makes Clarity easy to use because publishers don't have to switch between two websites to activate it. Activation is seamless on the website itself.


Another convenience is having Clarity right there in the website admin interface, which some may prefer rather than jumping between Clarity and the website being optimized.

Activating Clarity in AIOSEO

Before activating Clarity, you may want to head over to Google Page Speed ​​Insights or any other page speed tool and take three or five page speed measurements to get an average page speed before activating the module.


After activating Clarity, do exactly the same number of tests and compare the before and after averages.


This will help you understand if there is an impact to activating Clarity on your site.


Activating Clarity is easy, just navigate to the Google Webmaster Tools Verification page:


From there you can activate the Clarity module and begin the process of setting up a new project.

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