What is the best OTT platform for your business?

-

digital marketing agency in delhi ncr

OTT, or over-the-top, platforms are those that stream video content directly to viewers over the Internet. 

As such, this type of video streaming service provides marketers with opportunities to advertise their products and services to viewers directly on their display devices.


The benefits of OTT advertising are abundant: targeted advertising, advanced analytics, and dynamic ad insertion that allow you to engage with your audience in a variety of ways.


When connecting with modern audiences, OTT platforms are the way to do it. But which OTT platform provider is the most effective for your business? Read on to learn more about the best OTT platforms for advertising and marketing.


Visit us for:- Digital Marketing Agency in Delhi NCR

What is an OTT platform?


Chilling out with your favorite Netflix show on a smart TV, watching a podcast on your phone's Spotify app, or watching a New York Times news on your laptop?


All of these actions have one thing in common: over-the-top platforms.


Over-the-top, or OTT, describes any content streamed directly from the internet (as in, not via radio broadcast, network television, or cable). 


In recent years, streaming audiences have grown rapidly, making OTT platforms some of the most fertile advertising territories on the market.


While all OTT platforms operate over an internet connection, there are two different types of OTT platforms that affect the way marketers can advertise to viewers: pricing models and content source models.


digital marketing agency in delhi ncr

Pricing models


All OTT content is accessed in one way: over the Internet, but not all OTT platforms allow access in the same way. To open their content to customers, all streaming services choose one of three pricing models:


Subscription (SVOD for video): Some OTT platforms adopt subscription plans, where users pay a fee (usually higher) to access content without advertising. 


Streaming services like Netflix, Amazon Prime, and Disney Plus use this model. Unfortunately for marketers, it blocks any advertising possibility.


Ad-Based (AVOD for Video):To replace subscription fees, other OTT platforms run entirely on ads.


This model includes streaming services like Tubi TV, Pluto TV, Sling TV, Xumo, and Sony Crackle. Depending on the platform, these can be great options for advertisers.


Hybrid: As a combination of subscription plans and ad-based platforms, hybrid models offer subscription and ad-supported options to their customers. 


For example, Hulu offers viewers a lower-cost subscription with ads or a higher-cost subscription without ads. Similarly, Spotify offers free accounts with ads or premium subscriptions for an ad-free experience.


Since subscription-only models have no commercials, marketers can only use hybrid or ad-based OTT platforms to reach their target audience.


To know more about:- Duplicate Submitted URL Not Selected as Canonical - What Does This Mean and How to Fix It?


Comments

Post a Comment

Popular posts from this blog

Google Meta Description Latest March Update: Testing New Jump Link

-
Image
Google is testing new anchor links in meta descriptions on desktop. It seems that Google is testing to add jump links in the meta description of the desktop version. At a quick glance, it seems to be triggered by the title (1s,2s,3s...). Note: Google is changing its algorithm making it more advanced, so does SEO. We, being digital marketing company in Delhi never compromise with result. Let's grow together with our advanced SEO strategy, according to google. According to  @aziz Hawalchi  has posted on Linkedin, in this post he has said that Google is testing new jump links in meta descriptions on desktop. Read More: How Clicks Bazaar Offers the Best D2C Services in India? How to optimize your website for voice search?
Read more

What are the types of social media marketing?

-
Image
With the addition of new features for each social media platform, your marketing strategy needs to be dynamic. Here are some types of social media marketing you should dive into to create a comprehensive strategy: 1. Social Media Networks: It's called a network for a reason. In social networks, the network works like word of mouth marketing in traditional advertising. If you create content that resonates with one person, you are more likely to share it with five other people. People can post what they like, respond to content that reaches them, and since everything is public, your content is seen by everyone on the network who interacts with you. You can respond to customer concerns, showing you really care about them, or get in direct contact with celebrities with millions of followers who are then exposed to your brand. 2. Images and Infographics: People are constantly on the run, just like their social media. It should impact those seconds of your feed's daily scrolling. Th
Read more

How to use Google Trends for keyword research?

-
Image
As an SEO, you probably know how important it is to use the right keywords to generate positive SEO results for a website. That said, if you fail to identify the correct keywords used in industry-specific online queries, you will fail miserably in achieving the desired results. I understand that you don't want that to happen. Let me tell you how you can prevent it from happening. A word. Investigate. Focused keyword research is the key. So how do you do that? Keyword research can be a piece of cake with the right tool. This is precisely why you need Google Trends. Let me explain what Google Trends is and how it can help you do focused keyword research. Visit us for: Top Digital Marketing Company in Delhi What is Google Trends? Google Trends is a free tool that is useful for obtaining data from Google searches and allows users to compare the appearance of certain search terms with other keywords based on frequency, geographical locations and much more. It started as a conduit to ana
Read more